Privacy Policy

This Privacy Policy explains how Talk Tough, LLC DBA The Starseed Coach (“we,” “us,” or “our”) collects, uses, and shares information when you visit starchetypes.com, starchetype.com, or thestarseedcoach.com, take the Starchetype quiz, or purchase any of our products (together, the “Services”). The short version: we never sell your personal information, and we share it only with the service providers required to run this site and deliver what you bought.

1. Information We Collect

Information you give us

• Quiz responses — your answers to the Starchetype quiz, used to calculate and deliver your result.
• Contact details — your name and email address if you choose to opt in to receive your result and related emails. Providing them is optional; you can complete the quiz without opting in.
• Purchase information — when you buy from us, your email, the products purchased, and the amounts paid. Payments are processed by Stripe; your card number never touches our servers and we never see or store it.
• Account information — the email you use to sign in to your dashboard.
• Correspondence — anything you send us by email.

Information collected automatically

• Cookies — small identifiers stored in your browser. We use a first-party cookie to remember that this browser completed the quiz (so your result and email can carry through to checkout and your dashboard), a temporary cookie after a successful purchase (so your dashboard unlocks while you create your account), and sign-in cookies that keep you logged in.
• Advertising pixels — see Section 4 below.
• Technical data — standard server logs (IP address, browser type, pages visited) collected by our hosting provider to keep the site running and secure.

2. How We Use Your Information

• To calculate and deliver your Starchetype result and report.
• To process purchases and deliver the products you buy.
• To send you the emails you opted in to — your result, related content, and offers we think you’ll care about. Every marketing email includes an unsubscribe link, and unsubscribing never affects access to anything you purchased.
• To send transactional email you can’t opt out of while using the Services (sign-in links, receipts).
• To connect your quiz result, purchases, and account into one record — even if you used different email addresses along the way — so you can always recover access to what you bought.
• To measure and improve our advertising (Section 4).
• To comply with legal obligations and prevent fraud or abuse.

3. Who We Share It With

We share personal information only with the service providers that operate parts of the Services on our behalf, each bound by its own privacy and security obligations:

• Stripe — payment processing. Card details go directly to Stripe.
• Supabase — our database and sign-in system, where quiz results, purchases, and accounts are stored.
• ActiveCampaign — our email platform, which stores your name, email, and Starchetype result to send the emails you opted in to.
• Resend — delivery of transactional email (sign-in links).
• Vercel — website hosting.
• Vimeo and Libsyn — video and audio hosting for course content; these providers may set their own cookies when media plays.
• Advertising platforms — as described in Section 4.

We may also disclose information if required by law, or in connection with a merger, acquisition, or sale of the business (in which case this policy continues to apply to your information). We do not sell or rent personal information to anyone, and we do not share it with third parties for their own independent marketing.

4. Advertising & Analytics

We advertise our products on third-party platforms, and we use those platforms’ measurement tools — currently the Meta Pixel (Facebook/Instagram), and potentially the TikTok Pixel and Google advertising and analytics tags in the future — to understand which ads led visitors to the Services and to measure events like starting the quiz, viewing a result, or completing a purchase. These tools use cookies and similar technologies, and the platforms may associate that activity with your account on their service under their own privacy policies. You can manage how these platforms use your data through their own settings:

• Meta: Settings → Ads preferences (facebook.com/adpreferences)
• TikTok: Settings → Ads personalization
• Google: myadcenter.google.com
• Industry-wide opt-outs: youradchoices.com and optout.networkadvertising.org

You can also block these tools entirely with browser settings or extensions that limit third-party cookies and trackers — the quiz and your purchases work fine without them.

5. Data Retention

We keep quiz results, purchase records, and account data for as long as your account or entitlements exist, so you never lose access to what you bought. Marketing contact data is kept until you unsubscribe or ask us to delete it. We may retain limited records longer where required for tax, accounting, or legal purposes.

6. Your Rights & Choices

Wherever you live, we extend the same choices to everyone: you may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it (subject to records we’re legally required to keep). You can unsubscribe from marketing email at any time via the link in any email. To exercise any of these rights, email hello@starchetypes.com from the address associated with your record, and we’ll respond within 30 days. Depending on where you live (for example, the EU/EEA, UK, or California), you may have additional rights under local law — including the right to lodge a complaint with your local data-protection authority. California residents: we do not sell or share personal information as defined by the CCPA/CPRA, and we honor deletion and access requests as described above.

7. Security

We use commercially reasonable safeguards to protect your information — encrypted connections, access-controlled databases, and payment processing that keeps card data out of our systems entirely. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

8. Children

The Services are directed to adults and are not intended for anyone under 18. We do not knowingly collect personal information from children under 13; if you believe a child has provided us personal information, contact us and we will delete it.

9. Changes to This Policy

We may update this policy from time to time. The date of the latest version appears at the top of this page, and material changes will be announced on the Site or by email before they take effect.

10. Contact

Questions about this policy or your data: hello@starchetypes.com

Talk Tough, LLC DBA The Starseed Coach
222 S Mill Ave, Suite 800
Tempe, AZ 85281 USA

See also our Terms & Conditions and Refund Policy.